NYTimes.com: Online Ads to Thrive in a Lousy Economy By Miguel Helft Most retailers, online and offline, appear to be feeling the pain from the rotten economy. But, of course, even in bad times, some businesses manage to do well....
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Catharine P. Taylor: ... It's no secret Google has aspirations that go far beyond being the king of online advertising. It is currently applying versions of its automated, accountable ad buying model to radio, TV and print. The long-term...
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Barron’s Online : Google Pulls Out Of Yahoo Deal; Will MSFT Re-Bid? Posted by Eric Savitz Google (GOOG) announced in a blog post this morning that it is pulling out of its advertising outsourcing agreement with Yahoo (YHOO). The company...
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Business Week:le Imagine there was one number that could sum up how influential you are. It would take into account all manner of things, from how many people you know to how frequently you talk with them to how strongly...
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NYTimes.com: Google’s Net (and Stock) Rise Sharply By MIGUEL HELFT SAN FRANCISCO — For months, Google has promised investors that the company’s online advertising system would do relatively well in an economic downturn. On Thursday, it showed evidence that...
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WSJ.com: Revenue Science, one of the leading players in the business of targeted advertising, gathers information about consumers and then sells it to marketers. According to the company's "file" on me, I'm a "hip homemaker" who probably trades stocks and...
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NYTimes.com: Talking Business Stuck in Google’s Doghouse By JOE NOCERA A few days ago, Dan Savage had his lawyer send a nine-page, 4,000-word letter to the antitrust division of the Justice Department. Mr. Savage, 59, runs Sourcetool.com, a business-to-business Web...
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The other day I slammed "Google Trends" as being pretty dumb. Now Google has offered a much more sophisticated version of Trends. ZDNet.com reports: If you are someone who can’t get enough data, Google’s new “Insights for Search” (which I’m...
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Chris Matyszczyk: So you create a search engine with a very basic all-text look. Then you make a fortune out of ads that look just like your search results. But then you buy YouTube. That's where the problems start. Because,...
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msnbc.com: Is anyone worried about the Google ad gorilla? Posted: Thursday, July 03, 2008 12:05 PM by Eve Tahmincioglu Filed Under: Marketing, Financing, Back office, Tech watch Last week a congressional panel brought together small business representatives to discuss the...
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Times Online: June 24, 2008 Google to give advertisers web-tracking data The search giant hopes to lure in more advertisers by providing detailed information about how particular sites are used Jonathan Richards Google will today expand its offering to advertisers...
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Advertisers Give Thumbs-Down to Google-Yahoo Deal - Bits - Technology - New York Times Blog: Advertisers Give Thumbs-Down to Google-Yahoo Deal By Stephanie Clifford Thumbs Down Eric E. Schmidt, Google’s chief executive, said Thursday that his company’s search deal with...
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Bits - Technology - New York Times Blog: April 18, 2008, 4:42 pm How Big Is Google? Hereâs Another Measure By Saul Hansell Google Rory Cellan-Jones, a blogger for the BBC, calculates an interesting statistic from Googleâs earnings release Thursday....
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Google's riches rely on ads, algorithms, and worldwide confusion | The Register: Why did millions of money-making post-holiday clicks suddenly disappear from the world's largest search engine? It depends on who you ask. Some people blame a soft economy, insisting...
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BBC NEWS | Business | Google takes UK's top brand spot: BBC NEWS Google takes UK's top brand spot Internet giant Google has been rated the number one brand in the UK, according to a survey. The firm came top...
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Google's robots canceled this guy's AdSense account and did not explain why: ... There had been a large uptick in ad clicks--as I think they are called--the previous few days, taking me from about $15 a day in average revenue...
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Google, DoubleClick: Myths and Facts [SearchEngineWatch]: ... Is Google moving towards being a total online advertising resource? Absolutely, they have search, analytics, content publishing resources both with AdSense and the newly added YouTube, and now an ad serving platform with...
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The New York Times: October 22, 2007 How Many Site Hits? Depends Who’s Counting By LOUISE STORY How many people visited Style.com, the online home of Vogue and W magazines, last month? Was it 421,000, or, more optimistically, 497,000? Or...
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Ohio State law professor Peter Swire has just published his testimony to the Federal Trade Commission about the Google purchase of DoubleClick. He calls it Protecting Consumers: Privacy Matters in Antitrust Analysis. Protecting Consumers: Privacy Matters in Antitrust Analysis By...
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Media Biz Google and Microsoft go to Washington « September 27, 2007 Google and Microsoft go to Washington msftgoog.jpgIt was a big day for Google (GOOG) and Microsoft (MSFT) on Capitol Hill. Google's chief legal officer David Drummond and Microsoft's...
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What If Big Ads Don't Work
How Google AdSense has Upended the Industry
This page contains an archive of all entries posted to The Googlization of Everything in the What If Big Ads Don't Work category, listed from newest to oldest.
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Like the Mind of God (57 posts)
All the World's Information (75 posts)
What If Big Ads Don't Work (20 posts)
Don't Be Evil (16 posts)
Is Google a Library? (84 posts)
Challenging Big Media (46 posts)
The Dossier (49 posts)
Global Google (26 posts)
Google Earth (6 posts)
A Public Utility? (37 posts)
About this Book (28 posts)
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