From the San Jose Mercury News:
Perhaps the most valuable accomplishment of "The Googlization of Everything" is to point out that Google does not exist for our benefit. Google, in the end, is just another profit-driven business that must serve its paying customers and shareholders. It's "not evil," to use Google's famous unofficial motto. But it's not inherently good, either."The Googlization of Everything" is an important book. While a number of excellent histories about the emergence of Google have been published -- Ken Auletta's 2009 "Googled: The End of the World As We Know It" is one -- few writers have tried to take a comprehensive and critical look at the wider impact on society of Google's vast ambition "to organize the world's information and make it universally accessible and useful." Just as the automobile reshaped the world in ways no one could have predicted when the first Model T rolled off the assembly line, Vaidhyanathan, a professor of media studies and law at the University of Virginia, argues that Google is gradually reshaping our perception of our world, in part because of our unquestioning dependence on Google.
