According to a new patent that was just granted to Google, the company could soon extend the reach of its advertising program in Google Maps to Street View. This patent, which was originally filed on July 7, 2008, describes a new system for promoting ads in online mapping applications. In this patent, Google describes how it plans to identify buildings, posters, signs and billboards in these images and give advertisers the ability to replace these images with more up-to-date ads. In addition, Google also seems to plan an advertising auction for unclaimed properties.
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A book in progress by
Siva Vaidhyanathan
This blog, the result of a collaboration between myself and the Institute for the Future of the Book, is dedicated to exploring the process of writing a critical interpretation of the actions and intentions behind the cultural behemoth that is Google, Inc. The book will answer three key questions: What does the world look like through the lens of Google?; How is Google's ubiquity affecting the production and dissemination of knowledge?; and how has the corporation altered the rules and practices that govern other companies, institutions, and states? [more]
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Recent Posts
- "The Googlization of Everything (excerpt) "
- "Google fired engineer for privacy breach "
- "The Googlization of Everything to be published in early 2011"
- "On The Media: Net Neutrality and the Google/Verizon Deal, presented as Peter and the Wolf (with me playing the bird)"
- "Google and Aptocracy"
- "Google net neutrality stance gives 'Net's future to corporations - Technology & science - Tech and gadgets - msnbc.com"
- "Siva Vaidhyanathan: The Classroom Is Sacred"
- "Hitler reacts to YouTube takedowns "
- "On the Road Again: My talks over the next few months"
- "On The Media: Transcript of "The Italian Job" (February 26, 2010)"
Topics
Like the Mind of God (57 posts)
All the World's Information (75 posts)
What If Big Ads Don't Work (20 posts)
Don't Be Evil (16 posts)
Is Google a Library? (84 posts)
Challenging Big Media (46 posts)
The Dossier (49 posts)
Global Google (26 posts)
Google Earth (6 posts)
A Public Utility? (37 posts)
About this Book (28 posts)
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