The other day I slammed "Google Trends" as being pretty dumb.
Now Google has offered a much more sophisticated version of Trends.
If you are someone who can’t get enough data, Google’s new “Insights for Search” (which I’m sure will be renamed to simply “Google Insights” when they realize the current name is too long) is going to be a place that you want to visit.Google Insights for Search takes daily search data from the countries they operate in, and analyzes it to graph “interest over time” by seeing how many searches have been done for your query compared to the number of all searches done on Google over time. The result page shows all the top searches for what you are looking at — and it also gives you a nice map of the world showing you how “hot” your query is across the world.
This new service is great for many things. Many types of businesses or people can use the information from this tool to their advantage — it can certainly give you an edge over your competition if used correctly. Google’s help page gives you a few scenarios where this tool could be very useful:
I remain unconvinced. I understand that marketing people are always interested in measures of "hotness." But does it really matter? And do spikes in Web search terms really reveal anything important or valuable?
Please, someone make an argument that will change my mind!
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Comments (1)
"I remain unconvinced. I understand that marketing people are always interested in measures of "hotness." But does it really matter? And do spikes in Web search terms really reveal anything important or valuable?
Please, someone make an argument that will change my mind!"
Be careful dude, you were kinda sounding like a grumpy old man there.