The End of Google's Magic and Mojo? (The Googlization of Everything)

Why Google Has Lost Its Mojo Google has become just another fat, happy, and even arrogant company.
Preston Gralla, Computerworld.com
Jul 7, 2008 5:25 pm

Google went from startup to behemoth in record time. But there are increasing signs that Google has become just another fat, happy, and even arrogant company, no longer the lean, industry-changing giant of the past. And that spells good news for Microsoft.

There are numerous signs that Google has lost its mojo. Let's start with the way it treats its employees. Google has prided itself on the many perks it offers those who work for it. The pact has always been clear: Google will treat you like a king, if you in turn work long, hard hours. That free food, after all, is fuel for those willing to work harder and longer hours. ...

Filed under: A Public Utility?
Posted by Siva Vaidhyanathan, July 8, 2008 1:53 PM

A book in progress by

Siva Vaidhyanathan

This blog, the result of a collaboration between myself and the Institute for the Future of the Book, is dedicated to exploring the process of writing a critical interpretation of the actions and intentions behind the cultural behemoth that is Google, Inc. The book will answer three key questions: What does the world look like through the lens of Google?; How is Google's ubiquity affecting the production and dissemination of knowledge?; and how has the corporation altered the rules and practices that govern other companies, institutions, and states? [more]

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