The Googlization of Everything

Journalistopia:

If today's launch of Google's Knol is any indication, this line of thinking has fundamentally changed. Google, in short, is becoming a full-fledged media company in direct competition with established news and knowledge sites.

Knol –short for “knowledge– is Google’s new Wikipedia-esque site that hosts authoritative articles on a wide variety of subjects. Knol recruits contributors to write articles on subjects such as medical conditions, sports and more. Authors of articles earn money from their articles by running AdSense campaigns on their content. Knol also offers a suite of collaboration tools that allows other users to suggest changes to the original article.

This move is a fundamental shift from Google’s traditional directive of helping users find content, as opposed to creating and hosting the content. It is a shift that has continued as Google acquired Blogger, launched Google Page Creator, allowed users to publish documents with Google Docs and began hosting Associated Press articles and user commentary on its Google News service (as opposed to linking to AP affiliates' stories and leaving comments to the news sites).

However, Google also brings an enormous amount of traffic to news sites — traffic that means big advertising dollars. Most media companies worth their salt have significant search engine optimization efforts in place to make sure those who seek information are likely to find it on a news site. It’s for that reason that news organizations’ view of Google approaches the realm of bipolar disorder. News sites beg for the Google traffic but are also being encroached upon by Google features, such as Knol and new search boxes that let users bypass news sites’ own search features (which does help people actually find stuff for a change).

The Guardian's Jack Schofield summarizes it well when he writes that "Knol represents an attack on the media industry in general." TechCrunch's Michael Arrington believes that Knol may be "a step too far."€ ...