Google, DoubleClick: Myths and Facts [SearchEngineWatch]:
... Is Google moving towards being a total online advertising resource? Absolutely, they have search, analytics, content publishing resources both with AdSense and the newly added YouTube, and now an ad serving platform with video and rich media expertise - but also tracking abilities for the source of the pageviews, and more importantly the ability to monitor behavior across all sources of traffic.Add DoubleClick and Google now has access to the bulk of the world's online behavior. Not only search behavior, but anywhere they are controlling the ads. Impression and click counts are not the only thing they gain buying DoubleClick.
They tried to get the world to give them access to online behavior when they bought Urchin and started giving away online analytics. Fortunately the majority of online companies decided to keep paying independent third parties - though Google would have had no problem forcing out all the web analytics companies that needed to have their customers pay for their programs.
The buy of DoubleClick is another end run - sure Google is claiming they will not use this information - bit hard not to collect it - but with each step Google is fast becoming Big Brother.
While Microsoft has had its own battles over their Big Brother aspirations and Yahoo may just be trying to protect their financial security - will the US government or the EU be able to pull Google back if they are allowed to add DoubleClick to their arsenal.
I am still agnostic on the dangers of this purchase. Can I get a witness?
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Comments (1)
While I don't doubt that Google is fast becoming, if not already, Big Brother it's hard to currently equate Google with Big Brother as Google has proven itself so useful. In 1984, Big Brother is easily recognized as causing the gray chaotic landscape of the work. Google passes itself off well as providing meaningful and lasting services that, gulp, I use; mostly because I haven't found a service that offers the range of tools with the convenience. Unfortunately this adds to the insidiousness of the comparison as the fluffy,companionable side of Google is much more evident than the control seeking, tracking aspect of Google. Ultimately this will affect the dissemination of knowledge based on pay-per-click campaigns and the amount of money that a company is able to pay to put their words/ideas/insert latest crappy fad here ____ that will directly effect the way information is searched possibly even more than Net Neutrality as the desired information will be difficult to find even to access.
Can I get a what-what?