The Googlization of Everything

David Weinberger asks:

Google Maps now (well, I just noticed) lets anyone add a place marker that is visible to all other users. Their example is a spot in a SF park where there’s open air dancing.

I’ll be interested in following two questions: 1. How will policy evolve to handle abuse and edge cases? 2. How will the system be hacked?

1. What controls is Google going to have to introduce to keep maps from being polluted with markers such as “Best pizza in town,” “Marcie the Slut lives here” and “[enter your choice of slur]town”?

As of now, Google lists two types of controls. First, some listings are protected, either because they’re hospitals or government buildings, or because the owners of a business have “claimed” the listing; Google does some form of verification before awarding ownership. Second, there’s a “report abuse” button which sends the listing to a moderation process.

I hope that that’s sufficient. But what about edge cases? If grieving parents mark the spot on the road where their child was killed, will Google count that as abuse and remove it? Historical markers? Celebrity homes? Notices of where events will be held? Treasure hunt clues?

2. Related to the first: How will people creatively hack the system, not to bring it down (the bad hacking) but to use it in ways Google didn’t anticipate (the good hacking)? For example, maybe citizens will mark potholes, possibly giving the text a distinctive, findable tag. Or educational walks. Or the rankings of public schools. Or all the places there was a death by gun. Or a link to a Flickr query that aggregates photos from that spot. Or the ten million better ideas that everyone else will have.

It’ll be fun to watch.

I noticed this yesterday when I was using Google Earth and looking at all kinds of stuff in Charlottesville. I am glad David is asking these questions.